THE VILLAGE
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: THE VILLAGE
- Edition year: 2027
- Dates: 2027-02-20 to 2027-02-21
- Location: Nürnberg, Germany
- Venue: Messe Nürnberg
- Organizer: AFAG Messen und Ausstellungen GmbH
- Frequency: jährlich
- Official website: https://www.whiskey-messe.de/de/
- Verification: verified
Attend THE VILLAGE in Nürnberg to engage with a concentrated community of craft spirit producers and whiskey enthusiasts in an intimate, focused environment.
Utilize the 2027 edition as a key opportunity to assess emerging craft distilling trends within the German spirits market.
Leverage the professional organization by AFAG Messen und Ausstellungen to connect with established and boutique spirits brands in a high-traffic regional hub.
Evaluate the shifting consumer preferences in the premium spirits sector by observing direct brand-to-consumer and brand-to-trade interactions on the exhibition floor.
Opportunity types
Who exhibits
- Craft distilleries
- Whiskey importers
- Specialty spirits wholesalers
- Bar equipment providers
Who visits
- Hospitality buyers
- Retail spirits traders
- Industry distributors
- Market analysts
The German spirits market remains a highly fragmented yet robust landscape for craft products, with Nürnberg serving as a central logistical and cultural hub for southern trade. Current industry trends emphasize a shift toward regional provenance and premiumization, making targeted local events essential for monitoring consumer demand.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: September 4, 2026