Toy & Hobby China + Licensing China
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: Toy & Hobby China + Licensing China
- Edition year: 2027
- Dates: 2027-03-31 to 2027-04-02
- Location: Shenzhen, China
- Venue: Shenzhen World Exhibition & Convention Center
- Organizer: Guangzhou Li Tong Messe Frankfurt Co., Ltd
- Industry: Consumer Goods.
- Official website: https://shenzhen-international-toy-and-hobby-fair.hk.messefrankfurt.com
- Verification: verified
Shenzhen serves as a major hub for China's toy manufacturing industry, offering direct access to the regional supply chain and production facilities.
The 2027 edition provides a strategic window to observe shifts in the domestic and international toy market before the mid-year retail season.
Organized by Guangzhou Li Tong Messe Frankfurt, the event offers a professional environment to evaluate new licensing opportunities and consumer product trends.
The Shenzhen World Exhibition & Convention Center provides a modern, high-capacity venue suited for assessing the scale and diversity of toy and hobby suppliers in one centralized location.
Opportunity types
Who exhibits
- Toy manufacturers
- Licensing IP holders
- Hobby product designers
- Packaging service providers
Who visits
- Retail category buyers
- Wholesale toy distributors
- Market analysts
- Brand licensors
Shenzhen is widely regarded as a pivotal region for consumer goods manufacturing and innovation, deeply integrated into the global export ecosystem. As toy production cycles become increasingly rapid, industry professionals frequently look to this region to identify emerging manufacturing capabilities and shifts in global toy trends.
Reviewed: October 23, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: September 8, 2026