FITUR 2027
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: FITUR 2027
- Edition year: 2027
- Dates: 2027-01-20 to 2027-01-24
- Location: Madrid, Spain
- Venue: IFEMA MADRID (Feria de Madrid)
- Organizer: IFEMA Madrid
- Industry: Travel & Tourism
- Official website: https://www.ifema.es/en/fitur
- Verification: verified
FITUR 2027 serves as a strategic gateway for the global tourism sector to evaluate upcoming market trends and international travel dynamics at the start of the calendar year.
The 2027 edition at IFEMA MADRID allows stakeholders to engage with emerging tourism technologies and sustainable travel solutions presented by exhibitors from across the globe.
Attending the Madrid-based event provides a platform to assess competitive shifts in the European tourism market and identify potential operational synergies for the year ahead.
Opportunity types
Who exhibits
- National tourism boards
- International hotel chains
- Technology solution providers
- Destination management companies
Who visits
- Travel agency executives
- Corporate travel buyers
- Tourism policy analysts
- Hospitality investment firms
Madrid is widely recognized as a central hub for the international travel industry, often acting as a bridge for tourism commerce between Europe and Latin America. The global tourism market remains highly sensitive to regulatory changes and shifting consumer behavior, making direct interaction at major industry gatherings essential for strategic planning.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: September 15, 2026