ITB China 2027
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: ITB China 2027
- Edition year: 2027
- Dates: 2027-05-25 to 2027-05-27
- Location: Shanghai, China
- Venue: Shanghai World Expo Exhibition & Convention Center
- Organizer: Messe Berlin (China)
- Industry: travel
- Official website: https://www.itb-china.com
- Verification: verified
ITB China 2027 provides a platform to engage with the evolving travel sector dynamics within the Shanghai market.
The 2027 edition offers a professional environment organized by Messe Berlin to facilitate B2B interactions within the travel industry.
Attending the event at the Shanghai World Expo Exhibition & Convention Center allows for direct observation of travel service offerings specifically curated for the Chinese market.
Industry professionals can evaluate potential collaborations by connecting with diverse travel-related service providers present during the May 2027 dates.
Opportunity types
Who exhibits
- Travel technology firms
- International tourism boards
- Luxury hotel chains
- Destination management companies
Who visits
- Corporate travel managers
- Travel industry analysts
- Inbound and outbound tour operators
- Digital travel platforms
Shanghai remains a pivotal hub for the Asian travel industry, reflecting broader shifts in consumer travel preferences and digital tourism infrastructure within China. The city's status as a gateway for international business makes it a strategic location for monitoring long-term regional travel trends.
Reviewed: October 26, 2026
Plan Your Business Trip
Trip-planning services will be integrated after launch. No bookings, prices or travel information are provided yet.
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Meet & Trade
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Business insights for this exhibition are being prepared.
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Sources
All sources are official exhibition or organizer references.
Last checked: September 21, 2026