HORECA
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: HORECA
- Edition year: 2027
- Dates: 2027-02-12 to 2027-02-15
- Location: Athens, Greece
- Venue: Metropolitan Expo
- Organizer: FORUM S.A.
- Verification: verified
HORECA 2027 provides a centralized commercial hub for the Mediterranean hospitality and food service sectors to evaluate new product offerings ahead of the summer season.
The Athens location at Metropolitan Expo positions this event as a critical gateway for regional suppliers looking to connect with the high-density tourism market of Greece.
FORUM S.A. organizes this event to align with the specific infrastructure and procurement needs of the hotel and catering industries in Southeast Europe.
Attending in February allows commercial stakeholders to finalize supply chain partnerships and procurement strategies well before the peak operational period of the hospitality industry.
Opportunity types
Who exhibits
- Food and beverage producers
- Kitchen equipment manufacturers
- Hotel technology providers
- Furniture and interior design firms
Who visits
- Hotel procurement managers
- Restaurant and cafe owners
- Catering service operators
- Food service distributors
The Greek hospitality sector remains a central pillar of the regional economy, driven by intense competition and a constant need for innovative operational efficiency. Athens serves as an ideal nexus for businesses aiming to capitalize on the robust trade flows between regional suppliers and international tourism operators.
Reviewed: October 26, 2026
Plan Your Business Trip
Trip-planning services will be integrated after launch. No bookings, prices or travel information are provided yet.
More business travel planning tools are coming to MESSE5.
Meet & Trade
Find the right counterparts before, during and after the exhibition.
Business insights for this exhibition are being prepared.
MESSE5 PRO
Coming SoonAccess the global buyer network and precision matching engine behind MESSE5.
Buyer Finding
Our analysts identify and verify high-intent buyers across your target markets before the event opens.
Buyer Matching
AI-assisted matching connects your offerings with the most relevant buyers attending this exhibition.
Sources
All sources are official exhibition or organizer references.
Last checked: October 2, 2026