CBE 2027 (31st China Beauty Expo, Shanghai)
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: CBE 2027 (31st China Beauty Expo, Shanghai)
- Edition year: 2027
- Dates: 2027-05-12 to 2027-05-14
- Location: Shanghai, China
- Venue: Shanghai New International Expo Centre (SNIEC)
- Organizer: Informa Markets / Baiwen (百文)
- Industry: beauty and cosmetics industry
- Frequency: Annual
- Official website: https://www.cbebaiwen.com/
- Verification: verified
CBE 2027 serves as a central hub for navigating the complex regulatory landscape of the Chinese beauty market at the Shanghai New International Expo Centre.
The 31st edition provides a strategic environment to evaluate evolving supply chain dynamics within the Asian cosmetics and personal care sector.
As an annual cornerstone event managed by Informa Markets and Baiwen, it offers a consistent platform for engaging with the latest regional beauty industry advancements.
Opportunity types
Who exhibits
- Cosmetic ingredient manufacturers
- Packaging solution providers
- OEM and ODM beauty producers
Who visits
- Cosmetic product distributors
- Beauty brand procurement managers
- Market intelligence analysts
Shanghai functions as the primary gateway for international beauty brands entering China, reflecting the city's role as a nexus of innovation and consumer consumption. The domestic beauty sector continues to prioritize sophisticated product development and localized ingredient research to meet shifting regulatory standards.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 8, 2026