深圳玩具展 2027 (39th 国际玩具及潮玩(深圳)展览会, International Toys & Trendy Toys Exhibition, Shenzhen)
Exhibition Overview
Floor Plan & Exhibitors
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Why Attend
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Based on verified event data
- Event: 深圳玩具展 2027 (39th 国际玩具及潮玩(深圳)展览会, International Toys & Trendy Toys Exhibition, Shenzhen)
- Edition year: 2027
- Dates: 2027-03-31 to 2027-04-02
- Location: Shenzhen, China
- Venue: Shenzhen World Exhibition & Convention Center (Bao'an)
- Industry: toys, trendy toys and baby products
- Frequency: Annual
- Official website: https://www.chinatoyfair.com/
- Verification: verified
The 2027 edition at the Shenzhen World Exhibition & Convention Center provides a strategic vantage point to assess the latest shifts in Chinese toy manufacturing and trendy toy product development.
Attending allows professionals to evaluate current supply chain capabilities in the Greater Bay Area, a region central to global toy production and export logistics.
The 39th edition offers a dedicated environment to explore emerging design trends in the collectible toy market, which is experiencing significant consumer interest in the APAC region.
Opportunity types
Who exhibits
- Toy manufacturers
- Trendy toy designers
- Baby product brands
Who visits
- International toy distributors
- Retail category managers
- Market analysts
Shenzhen remains a pivotal manufacturing and design hub for the global toy sector, positioning it as a primary location for observing the intersection of traditional toy craftsmanship and modern trendy toy innovation. The annual timing of the fair aligns well with mid-year product development cycles and inventory planning.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 11, 2026