China Toy Expo 2026 (24th 中国国际玩具及教育设备展览会, Shanghai; co-located 中国授权展 China Licensing Expo / 中国婴童展 China Kids Fair / 中国幼教展 China Preschool Expo folded parent-only)
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: China Toy Expo 2026 (24th 中国国际玩具及教育设备展览会, Shanghai; co-located 中国授权展 China Licensing Expo / 中国婴童展 China Kids Fair / 中国幼教展 China Preschool Expo folded parent-only)
- Edition year: 2026
- Dates: 2026-10-21 to 2026-10-23
- Location: Shanghai, China
- Venue: 上海新国际博览中心 (SNIEC, Pudong)
- Organizer: China Toy & Juvenile Products Association / Zhongwan Hengda Exhibition Services (Beijing) Co., Ltd.
- Industry: toys, juvenile products and preschool education
- Frequency: Annual
- Official website: https://www.china-toy-expo.com/
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 edition at the Shanghai New International Expo Centre served as a central hub for the integration of the toy, juvenile product, and preschool education sectors.
This gathering provided a structured environment for professionals to analyze the 2026 product landscape and shifting regulatory standards within the Chinese market.
The co-location with the China Licensing Expo allowed participants to explore the intersection of character intellectual property and product manufacturing strategies.
Opportunity types
Who exhibits
- Toy manufacturers
- Juvenile product producers
- Preschool equipment suppliers
- Licensing brand owners
Who visits
- Retail buyers
- Product distributors
- Educational institution purchasers
- Market analysts
Shanghai functions as a primary gateway for international trade in the juvenile and educational sectors, reflecting the broader economic shifts in Chinese consumer demand. The industry in this region remains highly focused on the rapid evolution of manufacturing capabilities and the increasing integration of digital learning aids.
Reviewed: October 26, 2026
Plan Your Business Trip
Trip-planning services will be integrated after launch. No bookings, prices or travel information are provided yet.
More business travel planning tools are coming to MESSE5.
Meet & Trade
Find the right counterparts before, during and after the exhibition.
Business insights for this exhibition are being prepared.
MESSE5 PRO
Coming SoonAccess the global buyer network and precision matching engine behind MESSE5.
Buyer Finding
Our analysts identify and verify high-intent buyers across your target markets before the event opens.
Buyer Matching
AI-assisted matching connects your offerings with the most relevant buyers attending this exhibition.
Sources
All sources are official exhibition or organizer references.
Last checked: October 11, 2026