2027第6届上海国际文创展&潮玩展 (6th Shanghai International Creative Gifts & Pop Toys Expo)
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 2027第6届上海国际文创展&潮玩展 (6th Shanghai International Creative Gifts & Pop Toys Expo)
- Edition year: 2027
- Dates: 2027-03-18 to 2027-03-20
- Location: Shanghai, China
- Venue: 上海新国际博览中心 (SNIEC, Pudong)
- Organizer: 上海前域首展文化传媒有限公司
- Industry: creative cultural products, pop toys, IP licensing and gift premiums
- Frequency: Annual
- Official website: http://www.stkexpo.com/
- Verification: verified
The 2027 edition serves as a strategic platform in Shanghai to evaluate the latest creative cultural products and pop toy designs emerging from the regional design hub.
Attending the event at the Shanghai New International Expo Centre allows professionals to assess the current landscape of IP licensing and gift premiums within the Chinese market.
The expo provides a venue to engage directly with stakeholders in the cultural and creative industries during the first quarter of the annual business cycle.
Opportunity types
Who exhibits
- Creative toy designers
- IP licensing agencies
- Cultural gift manufacturers
Who visits
- Retail distributors
- E-commerce buyers
- Product licensing managers
Shanghai functions as a central node for the intersection of consumer lifestyle trends and creative industry output in China. The pop toy and cultural product sectors continue to demonstrate rapid iteration cycles driven by localized intellectual property development.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 11, 2026