2027第27届中国（山西）国际美容美发美体化妆用品博览会
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 2027第27届中国（山西）国际美容美发美体化妆用品博览会
- Edition year: 2027
- Dates: 2027-05-18 to 2027-05-20
- Location: Taiyuan, China
- Venue: 晋阳湖国际会展中心
- Industry: 美容化妆
- Frequency: annual
- Verification: verified
The 2027 edition serves as a central hub for observing regional beauty market developments within Shanxi province, allowing attendees to assess current local consumer preferences.
Participation provides a focused opportunity to evaluate a diverse range of domestic beauty and cosmetic product lines being showcased at the Jinyang Lake International Convention and Exhibition Center.
As an annual fixture in Taiyuan, this exhibition facilitates direct engagement with regional industry representatives, helping firms refine their distribution strategies for the North China market.
Opportunity types
Who exhibits
- Cosmetic manufacturers
- Beauty equipment suppliers
- Skincare product distributors
Who visits
- Salon owners
- Cosmetic retail buyers
- Beauty industry consultants
The beauty and cosmetics sector in Shanxi is increasingly influenced by shifting consumer demand for personalized skincare and professional-grade aesthetic equipment. Taiyuan acts as a vital commercial gateway for domestic brands aiming to expand their footprint across provincial markets in Northern China.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 19, 2026