第四十二届上海国际特许经营及连锁加盟展览会
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 第四十二届上海国际特许经营及连锁加盟展览会
- Edition year: 2026
- Dates: 2026-11-10 to 2026-11-12
- Location: Shanghai, China
- Venue: 上海新国际博览中心
- Organizer: 上海博华国际展览有限公司
- Industry: 贸易商业
- Verification: verified
Shanghai's role as a major commercial hub provides a centralized platform to evaluate the latest trends in franchise development and retail scaling scheduled for late 2026.
The 2026 edition organized by UBM Sinoexpo offers a structured environment to engage with established and emerging brands within the Chinese franchise sector.
Attendees can assess the competitive landscape of the chain-store market at the Shanghai New International Expo Centre, which serves as a strategic location for industry networking.
Opportunity types
Who exhibits
- Franchise brands
- Chain management companies
- Retail service providers
Who visits
- Prospective franchisees
- Business investors
- Retail industry analysts
Shanghai continues to function as the gateway for retail innovation and franchise expansion in China, reflecting broader shifts toward service-oriented commercial models. The franchise industry in this region is currently evolving to balance digital integration with traditional brick-and-mortar operations.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 21, 2026