2026全球授权展・上海站(LEC)

This edition has already concluded; the analysis below is retained for reference.

1. 1

   The 2026 edition served as a pivotal hub for connecting global IP owners with the extensive manufacturing and retail network centered in Shanghai.

2. 2

   Attendees utilized the event to examine diverse licensing portfolios, ranging from animation and art to digital entertainment, that influenced domestic product innovation.

3. 3

   The gathering provided a formal environment for assessing the integration of intellectual property within the Chinese consumer goods market during the 2026 calendar year.

4. 4

   Stakeholders leveraged this platform at the National Exhibition and Convention Center to evaluate strategic alignment between international brands and local market distribution channels.

Shanghai remains a critical intersection for the Asian licensing industry, frequently serving as the primary gateway for international IPs to enter the massive Chinese consumer market. The city's robust retail ecosystem continues to drive demand for localized brand collaborations and strategic licensing partnerships.

Reviewed: October 26, 2026