Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 2026中国国际数码互动娱乐展览会
- Edition year: 2026
- Dates: 2026-07-31 to 2026-08-03
- Location: 上海, China
- Venue: 上海新国际博览中心
- Organizer: 上海汉威信恒展览有限公司
- Industry: 文体娱乐
- Official website: https://www.chinajoy.net/
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 edition provided a comprehensive overview of the digital entertainment sector as Shanghai consolidated its position as a central hub for China's gaming and multimedia innovation.
The event served as a focal point for evaluating shifts in consumer engagement within the cultural and entertainment industries during the mid-2026 period.
Exhibitors and professionals utilized the Shanghai New International Expo Center as a strategic platform to assess the competitive landscape of the digital interactive entertainment market.
The exhibition offered insights into how regional development policies influenced the growth and distribution strategies of creative digital content in the Chinese market.
Opportunity types
Who exhibits
- Digital game developers
- Multimedia content creators
- Interactive technology providers
- Entertainment software publishers
Who visits
- Industry analysts
- Content distributors
- Entertainment technology buyers
- Strategic brand partners
Shanghai functions as a primary engine for China's digital creative economy, benefiting from robust infrastructure and a concentration of technology firms. The region remains a critical barometer for tracking the intersection of cultural policy and interactive media development.
Reviewed: October 23, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 22, 2026