Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 第28届上海国际广告新科技秋交会
- Edition year: 2026
- Dates: 2026-09-15 to 2026-09-17
- Location: 上海, China
- Venue: 上海新国际博览中心
- Industry: 广告传播
- Official website: https://www.signchinashow.com
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 edition at the Shanghai New International Expo Centre served as a centralized hub for showcasing advancements in digital printing and signage technologies.
The event provided a comprehensive platform to review the latest hardware and material innovations within the Chinese advertising and visual communication sector.
Professionals utilized the exhibition to evaluate shifts in production technology and cross-industry applications of advertising media throughout the three-day period.
Opportunity types
Who exhibits
- Digital printing equipment manufacturers
- Signage software developers
- Display material suppliers
Who visits
- Commercial printing service providers
- Media agencies
- Advertising production firms
Shanghai functions as a primary gateway for international trade and technological adoption in the Chinese advertising industry. The regional market continues to emphasize the integration of sustainable materials and digital automation to meet modern brand communication standards.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 22, 2026