2026国际葡萄酒与烈酒贸易展览会
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 2026国际葡萄酒与烈酒贸易展览会
- Edition year: 2026
- Dates: 2026-11-10 to 2026-11-12
- Location: Shanghai, China
- Venue: 新国际博览中心(浦东新区)
- Organizer: 上海博华国际展览有限公司、杜塞尔多夫展览（上海）有限公司
- Official website: https://expo.sww.sh.gov.cn/browser/search-entp-expo.jspx?code=62101d6b-961b-4eb6-a1a0-c496f886fdd9
- Verification: verified
The 2026 edition in Shanghai provides a strategic opportunity to engage with the professional wine and spirits sector in one of China's most significant commercial consumption hubs.
Organized by a partnership between Shanghai UBM and Messe Düsseldorf, the event facilitates a professional bridge for international and domestic market stakeholders to convene in a unified venue.
Attendance offers a structured environment for professionals to analyze the evolving import landscape and consumer preference shifts within the Chinese alcohol market.
The central location at the New International Expo Centre simplifies logistical access for industry delegates managing regional supply chains or distribution networks.
Opportunity types
Who exhibits
- International wine producers
- Distilled spirits manufacturers
- Regional beverage distributors
- Import and export trade agencies
Who visits
- Hospitality procurement managers
- Regional retail wholesalers
- Food and beverage investors
- Market analysts
Shanghai remains a critical gateway for the international wine and spirits trade, serving as a primary point of entry for brands seeking to penetrate the Chinese market. The local regulatory environment and evolving middle-class consumer preferences continue to shift, making regular market monitoring essential for industry players.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 22, 2026