第九届全球授权展•上海站
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 第九届全球授权展•上海站
- Edition year: 2026
- Dates: 2026-07-15 to 2026-07-17
- Location: Shanghai, China
- Venue: 国家会展中心(上海)(青浦区)
- Organizer: 亿百媒会展(上海)有限公司
- Official website: https://expo.sww.sh.gov.cn/browser/search-entp-expo.jspx?code=392350fd-d9d7-4d27-b2d9-b32db2e52b90
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 Shanghai edition served as a critical nexus for intellectual property owners and commercial licensees to evaluate the year's licensing landscape.
The event facilitated direct interactions between global brand owners and local Chinese distributors seeking to expand their portfolios in the East Asian market.
As hosted at the National Exhibition and Convention Center, the fair provided a centralized hub for industry stakeholders to analyze the evolving intellectual property regulatory environment in China.
Opportunity types
Who exhibits
- Intellectual property owners
- Content creators
- Brand licensors
Who visits
- Retail brand managers
- Product manufacturers
- Content distributors
Shanghai functions as the primary gateway for international licensing businesses entering the Chinese market, benefiting from the city's robust retail ecosystem and consumer demand for global IPs. The ongoing expansion of intellectual property protection laws in China has made such trade exhibitions essential for companies aiming to mitigate risks while scaling brand operations.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 22, 2026