2026亚洲（夏季）运动用品与时尚展
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 2026亚洲（夏季）运动用品与时尚展
- Edition year: 2026
- Dates: 2026-07-03 to 2026-07-05
- Location: Shanghai, China
- Venue: 新国际博览中心(浦东新区)
- Organizer: 慕尼黑展览（上海）有限公司
- Official website: https://expo.sww.sh.gov.cn/browser/search-entp-expo.jspx?code=83359d77-c1bd-4a44-a44a-499d49d4ee69
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 edition in Shanghai provided a centralized hub for domestic and international players to observe the latest in sports product manufacturing and fashion integration.
Organized by Messe Muenchen Shanghai, the event served as a platform for analyzing the evolution of summer-focused sports equipment and seasonal apparel trends.
The gathering at the New International Expo Centre facilitated an environment for professionals to assess the post-event state of the regional sporting goods supply chain.
Opportunity types
Who exhibits
- Sporting goods manufacturers
- Textile and fashion component suppliers
Who visits
- Commercial procurement managers
- Industry market researchers
Shanghai serves as a primary gateway for international sporting goods brands entering the Chinese market. The city's robust infrastructure and focus on high-end consumption trends make it a critical focal point for analyzing regional demand for performance-based apparel and equipment.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 22, 2026