第五人格2026「心跳·游园会」
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 第五人格2026「心跳·游园会」
- Edition year: 2026
- Dates: 2026-07-17 to 2026-07-20
- Location: Hangzhou, China
- Venue: Hangzhou Grand Convention & Exhibition Center (7A、8号馆)
- Organizer: 网易（杭州）网络有限公司
- Official website: https://id5.163.com/
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 'Heartbeat Carnival' showcased NetEase's strategic focus on deepening the intellectual property ecosystem through immersive, location-based interactive experiences in Hangzhou.
The event served as a critical touchpoint for stakeholders to observe how NetEase translated digital game assets into physical retail and experiential merchandise formats.
The 2026 exhibition provided a definitive look at the current intersection of mobile gaming engagement and offline fan community activation within a major Chinese tech hub.
Opportunity types
Who exhibits
- IP Licensing Firms
- Merchandise Manufacturers
- Experience Designers
Who visits
- Digital Content Strategists
- Retail Brand Managers
- Gaming Industry Analysts
Hangzhou functions as a pivotal nexus for China's digital entertainment and gaming sector, frequently hosting large-scale activations that blend technological innovation with consumer retail trends. The city's robust exhibition infrastructure continues to facilitate high-level engagement between digital platforms and traditional consumer markets.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 22, 2026