GWW Newsweek
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: GWW Newsweek
- Edition year: 2027
- Dates: 2027-02-16 to 2027-02-16
- Location: Frankfurt, Germany
- Venue: Messe Frankfurt
- Organizer: Gesamtverband der Werbeartikel-Wirtschaft e.V. (GWW)
- Official website: https://gww-trend.de/
- Verification: verified
Attending GWW Newsweek in Frankfurt provides a direct connection to the GWW association's network, which serves as a central hub for the German promotional products industry.
The one-day format at Messe Frankfurt facilitates focused professional engagement with key stakeholders who define the standards and trends for the upcoming 2027 fiscal year.
As an association-led event, the gathering offers unique visibility into the regulatory and commercial direction of the German advertising specialties market.
Opportunity types
Who exhibits
- Promotional product manufacturers
- Advertising agency representatives
- Merchandising solution providers
Who visits
- Promotional products distributors
- Corporate procurement managers
- Advertising agencies
Frankfurt remains a primary nexus for European trade and business associations, making it a strategic location for industry-wide discourse. The promotional products sector continues to evolve alongside shifting sustainability regulations and digital marketing integration, necessitating face-to-face evaluation of supply chain reliability.
Reviewed: October 26, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 26, 2026