TOURISMA 2027
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: TOURISMA 2027
- Edition year: 2027
- Dates: 2027-01-08 to 2027-01-10
- Location: Magdeburg, Germany
- Venue: Messe Magdeburg
- Organizer: MVGM Messe- und Veranstaltungsgesellschaft Magdeburg
- Official website: https://www.messe-perspektiven.de/de/messekalender/
- Verification: verified
TOURISMA 2027 provides a dedicated regional platform in Magdeburg for stakeholders to evaluate the evolving landscape of Central German tourism offerings.
The 2027 edition allows attendees to engage directly with local providers and service entities hosted by MVGM, facilitating focused commercial discovery within the regional travel sector.
The event timing in early January offers a strategic opportunity for commercial participants to align their service portfolios ahead of the upcoming travel season.
Opportunity types
Who exhibits
- Regional tourism boards
- Hospitality service providers
- Local tour operators
Who visits
- Travel agencies
- Event planners
- Corporate travel buyers
The tourism sector in Saxony-Anhalt is increasingly focused on digitizing regional heritage and enhancing local infrastructure. Magdeburg serves as a central hub for these developments, making it a critical point for assessing regional market shifts and service delivery trends.
Reviewed: October 27, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 27, 2026