En Öl & Whiskymässa 2027
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: En Öl & Whiskymässa 2027
- Edition year: 2027
- Dates: 2027-04-16 to 2027-04-17
- Location: Gothenburg, Sweden
- Organizer: Svenska Dryckesmässor & Svenska Mässan
- Official website: https://olochwhiskymassa.se/
- Verification: verified
The 2027 edition offers a structured opportunity to evaluate emerging Scandinavian craft brewing and independent distillation trends directly in the Swedish market.
Hosted by Svenska Mässan in Gothenburg, the event provides a professional environment for monitoring the current competitive landscape within the Northern European beverage sector.
Commercial stakeholders can engage with a broad spectrum of industry representatives to observe product positioning and evolving consumer preferences in the premium spirits and beer categories.
The timing in April 2027 allows for strategic assessment of market shifts and inventory planning ahead of the peak summer trading season.
Opportunity types
Who exhibits
- Craft breweries
- Independent distilleries
- Beverage importers
- Equipment suppliers
Who visits
- Hospitality buyers
- Retail category managers
- Beverage distributors
- Industry analysts
Gothenburg serves as a central hub for the Swedish beverage industry, often reflecting broader consumption patterns and regulatory trends across the Nordic region. The convergence of local producers and international brands at this venue suggests a significant focus on artisanal market development and premiumization.
Reviewed: October 28, 2026
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Sources
All sources are official exhibition or organizer references.
Last checked: October 28, 2026