100% Optical 2027
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 100% Optical 2027
- Edition year: 2027
- Dates: 2027-02-27 to 2027-03-01
- Location: London, United Kingdom
- Venue: ExCeL London
- Verification: verified
London serves as a primary hub for European optical innovation, allowing professionals to examine the latest eyewear collections and lens technologies in a centralized market environment.
Attending the 2027 edition at ExCeL London provides a strategic opportunity to observe evolving market trends in clinical practice and ophthalmic product development.
This event facilitates direct interaction between UK-based optometry professionals and global optical manufacturers ahead of the mid-year procurement cycle.
Opportunity types
Who exhibits
- Eyewear frame designers
- Ophthalmic lens manufacturers
- Diagnostic equipment providers
Who visits
- Independent optometrists
- Optical retailers
- Contact lens practitioners
The United Kingdom maintains a highly developed optical market with stringent regulatory standards for clinical care and product quality. London's positioning as a global retail and medical nexus makes it an ideal location for evaluating international supply chains within the eyewear sector.
Reviewed: October 28, 2026
Plan Your Business Trip
Trip-planning services will be integrated after launch. No bookings, prices or travel information are provided yet.
More business travel planning tools are coming to MESSE5.
Meet & Trade
Find the right counterparts before, during and after the exhibition.
Business insights for this exhibition are being prepared.
MESSE5 PRO
Coming SoonAccess the global buyer network and precision matching engine behind MESSE5.
Buyer Finding
Our analysts identify and verify high-intent buyers across your target markets before the event opens.
Buyer Matching
AI-assisted matching connects your offerings with the most relevant buyers attending this exhibition.