서울일러스트레이션페어V.22

1. 1

   As one of the final major creative events of 2026, the fair offers a strategic window to scout emerging illustration trends and talent in the South Korean market before the new year.

2. 2

   The central location at COEX in Seoul provides an accessible platform to observe the domestic demand for commercial illustration and character design within the highly competitive Korean creative ecosystem.

3. 3

   The event structure facilitated by 오씨메이커스 allows for direct observation of the interaction between independent illustrators and commercial entities, offering insight into brand collaboration potential in the visual arts sector.

4. 4

   Attendance enables an evaluation of how local illustration styles are currently being adapted for consumer products and digital media applications, essential for market positioning in East Asia.

Seoul is widely recognized as a primary hub for visual culture and character-based content in Asia, driven by a robust consumer appetite for aesthetic and branded merchandise. The illustration sector in South Korea remains highly dynamic, reflecting rapid changes in digital art trends and consumer-facing design applications.

Reviewed: October 29, 2026