AW 2027
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: AW 2027
- Edition year: 2027
- Dates: 2027-03-03 to 2027-03-05
- Location: Seoul, South Korea
- Venue: COEX
- Organizer: 코엑스
- Verification: verified
Attending the 2027 edition at COEX provides direct access to the center of Seoul’s professional trade ecosystem, allowing for efficient engagement with domestic and international players.
The March timeframe allows participants to align their commercial strategies with South Korea's early-year industrial planning cycles.
Organized by COEX, the event benefits from a host venue known for its sophisticated infrastructure and long-standing role in facilitating high-level trade interactions.
Opportunity types
Who exhibits
- Industrial technology providers
- Manufacturing equipment suppliers
- Export-oriented firms
Who visits
- Commercial procurement managers
- Regional distribution directors
- Strategic market analysts
Seoul remains a primary hub for global industrial trade, acting as a bridge between established manufacturing capabilities and emerging technological trends in East Asia. Participants often look to South Korean platforms to gauge the pace of regional digital transformation and supply chain integration.
Reviewed: October 29, 2026
Plan Your Business Trip
Trip-planning services will be integrated after launch. No bookings, prices or travel information are provided yet.
More business travel planning tools are coming to MESSE5.
Meet & Trade
Find the right counterparts before, during and after the exhibition.
Business insights for this exhibition are being prepared.
MESSE5 PRO
Coming SoonAccess the global buyer network and precision matching engine behind MESSE5.
Buyer Finding
Our analysts identify and verify high-intent buyers across your target markets before the event opens.
Buyer Matching
AI-assisted matching connects your offerings with the most relevant buyers attending this exhibition.