제42회 서울국제관광전
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 제42회 서울국제관광전
- Edition year: 2027
- Dates: 2027-05-13 to 2027-05-16
- Location: Seoul, South Korea
- Venue: COEX
- Organizer: 서울국제관광전조직위원회, (사)국제관광인포럼
- Verification: verified
The 42nd edition of the Seoul International Tourism Fair provides a localized platform to engage with the evolving South Korean travel market at the centrally located COEX venue.
Attending allows participants to observe the strategic direction and promotional priorities of the Seoul International Tourism Fair Organizing Committee and the International Tourism Forum.
The event serves as a specialized venue for analyzing how regional tourism stakeholders are adapting their service portfolios for the 2027 market landscape.
Participation facilitates direct visibility among a diverse array of tourism professionals gathered in one of Asia's most significant travel hubs.
Opportunity types
Who exhibits
- Regional tourism boards
- Hospitality service providers
- Travel technology developers
Who visits
- Tourism industry professionals
- Travel agency representatives
- Government policy makers
Seoul remains a pivotal gateway for inbound and outbound tourism in East Asia, reflecting a sophisticated market that prioritizes digital transformation and cultural content integration. The city's robust exhibition infrastructure continues to play a critical role in facilitating international cooperation and destination marketing initiatives.
Reviewed: October 29, 2026
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