제84회 프랜차이즈 창업박람회 COEX
Exhibition Overview
Floor Plan & Exhibitors
Official floor plan and exhibitor resources are being verified.
Why Attend
The points below are MESSE5 analysis generated from verified event data and industry context. They are not organizer claims; attendance or outcomes are not guaranteed.
Based on verified event data
- Event: 제84회 프랜차이즈 창업박람회 COEX
- Edition year: 2026
- Dates: 2026-08-25 to 2026-08-27
- Location: Seoul, South Korea
- Venue: 코엑스(COEX)
- Organizer: (주)월드전람
- Official website: http://www.franchisecoex.co.kr/
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 edition provided a centralized hub for evaluating franchise business models within the competitive Seoul retail landscape.
World Fairs utilized the COEX venue to facilitate direct engagement between established franchise brands and potential local investors.
The event served as a critical touchpoint for assessing shifting consumer preferences and localized service trends in the South Korean market.
Opportunity types
Who exhibits
- Food and beverage franchises
- Retail service providers
- Educational franchise brands
Who visits
- Prospective franchisees
- Small business investors
- Franchise consultants
The South Korean franchise sector remains a highly dynamic market driven by intense competition and rapid adoption of innovative service delivery models. Seoul serves as the primary epicenter for testing these new business formats before they scale nationally.
Reviewed: October 29, 2026
Plan Your Business Trip
Trip-planning services will be integrated after launch. No bookings, prices or travel information are provided yet.
More business travel planning tools are coming to MESSE5.
Meet & Trade
Find the right counterparts before, during and after the exhibition.
Business insights for this exhibition are being prepared.
MESSE5 PRO
Coming SoonAccess the global buyer network and precision matching engine behind MESSE5.
Buyer Finding
Our analysts identify and verify high-intent buyers across your target markets before the event opens.
Buyer Matching
AI-assisted matching connects your offerings with the most relevant buyers attending this exhibition.
Sources
All sources are official exhibition or organizer references.