제1회 SBS 고향사랑페스타
Exhibition Overview
Floor Plan & Exhibitors
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Why Attend
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Based on verified event data
- Event: 제1회 SBS 고향사랑페스타
- Edition year: 2026
- Dates: 2026-09-19 to 2026-09-20
- Location: Seoul, South Korea
- Venue: aT센터(aT Center)
- Organizer: SBS
- Official website: http://www.htfesta.com/main/index.html
- Verification: verified
This edition has already concluded; the analysis below is retained for reference.
The 2026 edition focused on promoting local hometown loyalty through the mobilization of SBS media resources to highlight regional specialties.
The event served as a platform for connecting regional producers with metropolitan market channels within the aT Center venue.
Participants engaged with regional branding initiatives that aligned with current government-led efforts to revitalize local economies.
The exhibition showcased a diverse array of regional products and tourism content aimed at strengthening connections between urban consumers and local municipalities.
Opportunity types
Who exhibits
- Local government agencies
- Regional agricultural cooperatives
- Local specialty product manufacturers
Who visits
- Regional policy makers
- Urban wholesale distributors
- Local tourism stakeholders
Seoul serves as the primary commercial hub where regional producers seek to bridge the gap between niche local production and large-scale urban demand. Growing interest in regional revitalization policies continues to drive demand for platforms that facilitate direct connections between local suppliers and metropolitan market participants.
Reviewed: October 29, 2026
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Sources
All sources are official exhibition or organizer references.